MILESTONE ONE
BRAND NAME
This brand name means a lot to me, it's based off of my Mom's maiden name, Yeider. I wanted to create a brand name that means a lot to me while still being unique. It's pronounced YAY-de.
INSPIRATION BOARD
For my collection, Yeide, I was inspired by brutalist architecture. I love the simplicity of the grey concrete coupled with intricately detailed patterns. I also love botanicals mixed with a brutalist aesthetic, it's a perfect harmony of natural elements and man-made design. I want to use the idea of architecture in my collection with unique silhouettes that mimic the architecture, as well as structured designs with a soft touch.
MATERIAL AND TRIM INSPIRATION BOARD
For my materials and trim for my collection; I want a balance of feminine and a lot of texture heavy fabrics. I love the look of shiny fabric and the draping effects. I also want to use buttons that make use of magnetic closures. In order to make them more accessible I'd like to add braille to said buttons.
DESIGN PROBLEM STATEMENT
I want to design a collection that meets consumers adaptive needs as well as cater to a more high fashion aesthetic and quality. While it will cost more to create a more contemporary brand, the need for people with disabilities is a 400 million dollar market. The biggest problem I noticed while researching consumer needs is the lack of formal wear or luxury clothes. I noticed most adaptive wear brands are currently only making basic pieces. While basics in clothes should come first and foremost, I want to create a brand that makes unique high fashion pieces.
COMPETITOR PRODUCT RESEARCH
Non - Adaptive Brands
 JacquemusCompetitor Research for Jacquemus |  GanniCompetitor Research for Ganni |  Orseund IrisCompetitor Research for Orseund Iris |
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Adaptive Brands
 Screen Shot 2021-09-15 at 11.14.26 AM.png |  FforaCompetitor Research for Ffora |  Juniper UntldCompetitor Research for Juniper Untld |
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SUMMARY OF COMPETITOR RESEARCH
While there are many emerging adaptive brands covering the basics that are needed first and foremost for people with disabilities, there is a lack of Bridge / Designer brands that are designing for people with clothing Adaptive needs.
CONSUMER NEEDS ANALYSIS
MY RESEARCH METHOD
When reading through interviews, I really wanted to look at what these people felt like they were missing out on with their clothing. I wanted to make sure I knew exactly what adaptive needs needed to be met as well as Aesthetic wants.
RADAR CHARTS
SUMMARY OF FINDINGS
While making these radar charts, I found that all of the adaptive brands prioritize comfort over everything else, while being cost affective, whereas the Non-Adaptive brands favor the aesthetics, and quality more over the price and comfort.
ASTON DRESS
CARABO TOP
CORVETTE TANK
CROPPED COBRA SWEATER
MCLAREN SKIRT
